Before the harvest in 2022, JD.com released the “2018-2022 Landmark Agricultural Products Upward Trend Report” (hereinafter referred to as the “Report”), which sorted out the characteristics of the upward trend, structural changes category, market trends and distribution, and consumer profiles of key agricultural products in various provinces from 2018 to the first half of 2022.
The “Report” shows that over the past five years, the transaction volume of Guangxi agricultural products sold online has increased year by year, with an average annual increase of 35%. Among them, the revenue of fresh food category increased by 23% year on year, and the revenue of food and beverages increased by 41%. JD.com sales show that in 2022, consumers demand a lot of agricultural products from Guangxi.
In the first half of 2022, Guangxi’s agricultural products with the highest turnover are Lipu tangerines, Guangxi passion fruit and Guangxi seedless Linglong oranges. Flagship fruits have become a characteristic calling card of Guangxi. Among Guangxi specialties sold online, the fruit category has the highest revenue, accounting for 87 percent of revenue in the first half of 2022.
Over the past five years, agricultural products sold online in Guangxi have concentrated in well-known agricultural product categories, among which the proportion of orange/tangerine turnover has increased from 21% in 2018 to 55%. in the first half of 2022. In terms of growth rate, over the past five years, the average annual turnover of papaya has increased by 676%, that of persimmons by 581%, and the average annual turnover of bananas and lemons exceeded 100%.
As for processed agricultural products, they can not only break the circle of consumption and win more consumers, but also extend the sales cycle of agricultural products and increase sales profits. Over the past 5 years, among the food and beverage categories produced in Guangxi, the average annual turnover of cooked food and canned meat has increased by 340%, and the annual turnover average milk and dairy products increased by 130%.