T20 WC debacle does not diminish the value of the Indian cricket team as “tourists”



London, December 9 The Indian cricket team may have been downsized in the recent T20 World Cup, but its value to overseas cricket authorities around the world remains intact.

In fact, Cricket South Africa (CSA) is very relieved after the Cricket Control Board of India (BCCI) confirmed that the Indian team’s tour of South Africa will continue, albeit delayed by a week.

CSA spokesperson Thamie Mthembu did not suppress the exaltation of her board of directors at BCCI, giving the green light to the Indian tour of South Africa which will begin later this month.

He said CSA’s goal now “is to deliver a successful tour and mutually shared value between the two teams and the two countries.”

He suggested that the CSA had done a “very daunting task” to convince the BCCI of the safety of travel to South Africa, where the latest highly transmissible Omicron variant of Covid-19 is said to be endemic. Travel is vital to CSA accounting.

A visit to the Ind has become the biggest source of income in all cricket countries. It turns finances around where they would otherwise be stressed.

In view of the loss he would otherwise have suffered, the England & Wales Cricket Board (ECB) postponed the fifth and final abandoned test from September between India and England to July of next year; with half a dozen T20 International and One Day International (ODI) matches added as a bonus.

The test will take place from July 1 to 5. However, the venue will not be Old Trafford, Manchester, as has been assigned, but Edgbaston, Birmingham.

James Price, spokesperson for the Lancashire County Cricket Club (LCCC), governors of Old Trafford, confirmed that LCCC chief executive Daniel Gidney had in fact lamented after the test was canceled that the game was worth ‘several million “of books to LCCC, which will now be compensated by the ECB. Additionally, Old Trafford will host an India-England ODI, also in July.

Old Trafford has an upscale hotel spanked behind one of its galleries. It was full for the September test period or for 4-5 days. The massive cancellation of room reservations for most of the game, without new bookings, was a major shake up for the site, not to mention wiping out potential revenue from food, drink and other services.

The ECB’s biggest revenue from hosting matches with India comes from television rights licenses. This runs into tens of millions from a series of Indian broadcasters like Star Sports and SONY. The second highest income comes from advertising on the lot, on the sights and around the perimeter of a lot.

ECB press secretary Ben Walker listed 10 Indian companies that presented themselves in this way over the past season.

The accounting for 2021 is not yet complete. Walker, however, revealed: “In 2018 (the last time India filmed for bilateral series before this summer) our revenue increased by £ 46.8million (£ 172.3million in total) , compared to the previous year (when Australia was visitors). ”

In other words, for the ECB, a series with India has surpassed a battle of Ashes in terms of profits.

Ironically, the attraction for the ECB to welcome India is not linked to its performance. India was completely beaten in the Test series in 2011, 2014 and 2018. Yet the series in 2021 was sold out. This was due to the fact that at least 40% of the seats were occupied by spectators of Indian or Indian origin, in addition to the cricket test which was always a great joy for the English fans.

An Ashes series between England and Australia is the oldest international cricket competition; and before the big sums of money from India came into the picture, it was the ECB’s biggest money bank. India and Australia are now the only two teams to have the honor of playing a series of five tests in cricket’s home England.

The England testing schedule is assigned to venues by an “independent host venue panel” over a five-year cycle, with the current cycle running from 2020 to 2024. Venues are given gate receipts (which for a match in India means full house) revenue from the sale of food, beverages, books, merchandise and souvenirs. The income from advertising on the ground and on the fences is retained by the ECB.

Permanent publicity on the premises of the fields generates income for the host club. The return of the rental of the hospitality boxes goes mainly to the hall.

Old Trafford is obligated to refund money to anyone who bought scrapped India-England test tickets. But customers will be allowed to transfer their purchase to the 2022 England-South Africa test, which the LCCC will now organize as a priority.

Disclaimer: This article was posted automatically from an agency feed without any text changes and has not been reviewed by an editor



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